2. Standing Out with Quality of Work
While many artists view their work's quality as a unique selling point, its impact is limited. Clients value quality, but the challenge is proving high-quality work through images typically shared on social media.
Understanding the Client's Perspective
Research indicates a significant gap between artists' perception of the technical aspects of creating Lip Blush and Powder Brows and clients' understanding. A study started in 2020 shows that most clients, about 78% of 271 surveyed, cannot differentiate between work done by artists with one, three, or five years of experience.
Bigger Differences Than Artists Imagine
Artists often overestimate clients' understanding of technical nuances in Powder Brows, Lip Blush, or other pigmentation procedures. Many artists believe that showcasing their work in photos can differentiate them based on quality, but the reality is often binary: potential clients can or cannot perceive the quality difference.
Photo Editing and Correction Application Revolution
The advancement of photo editing tools from 2020 to 2023 has made it harder for artists to differentiate themselves based on work quality. A/B tests show that even artists struggle to assess work quality accurately from retouched photos, and clients are even less likely to discern differences.
Tuned Work and Natural Beauty - An Unbeatable Combination
Potential clients often prefer edited photos of clients with naturally pleasing features, especially those with less experienced artists' work. Almost 88% of the target demographic found these edited images more attractive, regardless of the artist's experience.
Quality of Work as a Differentiating Facto
r Only well-known and highly experienced artists can use work quality as a unique selling point, usually alongside their brand and image. Quality is better appreciated live by an educated audience rather than through edited social media images, where an artist's expertise is not clearly conveyed.
The Reality for Most Artists
For most artists not at celebrity status, differentiating through quality is increasingly difficult due to technology's ability to replicate and neutralize unique aspects of their work. As technology advances, the need for uncopyable differentiating factors becomes more critical. The next section explores practical steps seasoned artists have taken to create such advantages.
